However, our story doesn't end there, while it is fantastic and amazingly worthwhile to have such an amazing focus on breastfeeding in World Breastfeeding Week, we want breastfeeding to be viewed positively all year round. With all the negative press currently surrounding breastfeeding be it the #bressure movement or the likes of the Primark allegations or the viral photos that are hopping around the internet over public breastfeeding along with the backlash, we here want to make a difference.
Breastfeeding doesn't, and shouldn't, be about what other people think or do. Breastfeeding is each Mother's personal journey. Breastfeeding is something to be celebrated positively, BUT, not at the expense of belittling others. #PositiveAboutBF aims to do just that.
"We are not raining on your parade, we are simply celebrating our own"